Even after 10 years in the industry I still wonder about how clients make choices on phones. I mean, for instance, what makes one choose a mid-range phone from a “Premier Brand” (read “popular”) phone rather that a similar priced premier rated phone produced by a newcomer?
When it comes to any tech gurus we never really view them as a starting point in the sales journey. We normally turn to them when we have an issue with our phones, a problem that a quick Google search won’t be able to fix. But why do we only turn to them in times of trouble?
